Should freelancers and contractors maintain a LinkedIn page?
Now that you have launched your own business and are (hopefully) busy with work for myriad clients, you may think that your LinkedIn page is no longer a valuable asset. After all, you are no longer looking for a job or trying to set up interviews, right?
Wrong. Instead of trying to land that one special interview with a new company, you are trying to land countless interviews every day with prospective clients! Your LinkedIn profile is an important asset that you should be utilising to your advantage whenever possible.
LinkedIn builds trust
Once your prospective clients can see that you have an active and detailed profile on LinkedIn, they can rest assured that your work comes with a guarantee and a seal of approval from many other clients.
Keep your LinkedIn Page Updated
In addition to your education, past career experience, work references and other pertinent details, any savvy contractor or freelancer should be maintaining their LinkedIn profile page on a regular basis with any new opportunities that you are involved with or have completed.
In addition to making sure your profile is updated, you should also ensure that it is as detailed as possible – there is no such thing as too much information on your page. Amassing excellent references from trusted sources is another important facet of your success.
Embed this link everywhere for more exposure
Once your LinkedIn page is up to date and detailed, you should make sure that you post the link to your profile wherever possible – Facebook, your website, any freelancing sites that you may use and as a part of your email signature.
It’s clear – LinkedIn is deeply important for any contractor or freelancer, and this valuable resource will help you improve your income as your business grows.
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